Friday, November 19, 2010

We ♡ H&M


Nov 23rd is just a breath away and I’m sure that all the fashionista is humbly waiting. How lucky I am to be in Sweden now and will get to experience the glimmer (or chaos) of The collaboration collection with H&M this year. Throughout the couple past years now that H&M brilliantly marketing its brand with the helping hand of a bigger designer and it become such a signature we all looking forward to every year. This year it’s LANVIN !

I’m like others have been following the collection pretty close and admire the designer point of view. First of all he made it all clear that H&M will go for luxury style of LANVIN and not another way around. Talking about the market value philosophy, it sure doesn’t feel cheap for the upper class brand. Thump ups!

As for design, even though I’m not a big fan of LANVIN but it definitely keeping the vive of elegant vibrant luxury in the collection. The collection is simply a collector. Focusing on the women silhouette with simple but neat and sophisticated is brand’s strength. If I can get a hand on, I will unquestionably own a dress or two. Men collection even though takes part and a full filled collection, but some of the pieces look so much fun and worth the money spend.

It was clearly hidden that the penalty for the fashion victims will not be cheap (as other collaborators) thus for all designer collectors and profit grabber it is no question needed for this. Can’t help but wonder sometimes if some people buying it because it is cheaper than the original brand itself or is it something that will be worth collecting and perhaps will be worth twice as much in the long run.

Either way weather you are a LANVIN’s fan, brand lovers, fashionista , or collector I’m sure once again H&M will not disappointed you. And as long as we are still living in the material world, it doesn’t hurt to perceive some of the material happiness as it may brings. As long as you don’t have to sell yourself for it.

How can you not H&M right ?

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